The global financial breakdown and the increasing unemployment rates are hitting the online health insurance sector. It has been recently observed that the number of visitors to leading online consumer insurance sites has been declining steadily but the searches for information of obtaining affordable health insurance coverage resources have been increasing.

The sites providing assistance and useful tips or information for short term health insurance have received an increasing number of vistors. Sites which discuss pros and cons of health reform in the US are getting good response from the visitors who scout for updated information of their health insurance coverage.

Searches for temporary health insurance coverage, COBRA, health insurance for college students have been high. Affordable health insurance policies, alternate ways of reducing premiums, sites providing comparative quotes or free health insurance coverage quotes are enjoying a lot of visitors. This finding demonstrates that there has been increasing awareness of the importance of health insurance and healthcare. It is often argued that the rise in the number of uninsured is not because of ignorance but because of affordability.